Meet Leilani Alfonso, Owner & Event Coordinator, Yellow Events Production in Mountain House

You are currently viewing Meet Leilani Alfonso, Owner & Event Coordinator, Yellow Events Production in Mountain House

Describe your business: 

I have planned and organized various events throughout the year. Hosted the Spammy Festival, Ube festival, Sisig festival and Pistahan featuring delicious Filipino food. In the central valley. In Addition, on May 5th, Annual Cinco de Mayo event also organizes motorcycle club events. I am responsible for managing all of these events, from planning to execution at the Mountain House Bar and Grill. 

Why did you choose this profession / what motivated you to pursue this particular industry?

After my divorce, I wasn’t working, and a friend suggested that I would be great at organizing events.  So, we attended a class at SF State.  Around this time, Mountain House community was building a high school.  The principal of the high school held a meeting at the Townhall asking volunteers for the new Booster Club at the high school. So, I volunteered myself. I’ve learned a lot from volunteering. So, I volunteered myself in the Tracy community.  Until this day I still volunteer. I help with non-profit organizations such as, chest of hope, Tracy Family Resource. I have also volunteered for the Athletic Booster club for 4.yrs and I am a board member of the Mountain House Filipino American society. Furthermore, I am one of the founders of the Fil-Am Business Club and co-founder of the community hub.

What was it like when you first started?

It was a process of trial and error, but I eventually learned not to stress over the little things, and it’s still my motto. I remind myself not to stress because, in the end, everything will fall into place.

What drives you to do what you do? What motivates you?

My family and friends support me in my event-planning endeavors. The most satisfying part of event planning for me is seeing the final product on the day of the event, and everyone is happy and telling me that I did a good job.

What do you enjoy most about your work?

I enjoy meeting and networking with people.

What are some of the biggest challenges you face?

The biggest challenge in my work is shutting my brain off. 

What advice would you give to someone who is just starting out?

Don’t stress out too much. Things have a way of falling into place, so don’t get too caught up in the details. Also, avoid fixating on one thing, as it may not always work out that way. Sometimes, it’s best to let things go and move on

What has been your favorite or most successful event that you’ve hosted? 

All events are successful to me. However, I have two big events coming up which I already consider a success. There is The Sisig Experience on September 30th and then there is the soft opening of a Lounge called ONYX LOUNGE on Aug 19th. 

What are your long-term goals for your business, and how do you plan to achieve them?

Long term goal is to have up to 40 employees.  Do more different festivals and also motivated events.